Entrepreneur maximises Maxi’s investment with not one but three stores


Tommy Roux made the decision to pursue a career as a Maxi’s franchisee in the middle of 2009, he chose Maxi’s as a brand, because he believed that this exciting business opportunity offered stability and the potential for financial growth.

He also wanted a store not too far from his home in Pretoria, as he believes that a person should not run a restaurant business too far from home as it is a time consuming industry to be involved with.

Before becoming a Maxi’s owner, Roux was a Senior Manager in the exports division of a well-known Japanese car manufacturer that looked after the African market.

Roux journey in becoming a multiple store owner started when an opportunity came his way to take over two existing Maxi’s stores, as Roux recognised the potential immediately and now is the proud owner of not two but three Maxi’s restaurants.

“The experience gained from my first store enabled me to take on the franchising challenge with confidence.  After owning one store, I wanted more as I immediately recognised the growth potential of the business.”

He states that his recipe for success is that restaurants must always be owner operated, and incorporate honest business dealings with suppliers, customers, and landlords.  He also strongly believes that treating employees with the utmost respect is vital as happy workers are more productive and ultimately contribute to the company’s bottom line.

CEO of Taste Holdings, Christo Calitz expresses his confidence in Roux’s management style.

“Tommy truly exemplifies the type of entrepreneur that will succeed in franchising. He understands the importance of time management and that he needs to be organised to sustain the long hours and sacrifices required to succeed in the restaurant industry.  As importantly, Tommy also recognises that to be successful in business he needs to support Maxi’s franchising systems and processes, and also capitalise on the head office support provided to ensure maximum results.”

Multiple store owner, Roux, concludes with words of advice for entrepreneurs considering entering the franchising industry.

“I have learned that it is very important to surround yourself with good people and that you must not chase money, but rather try to make a difference in somebody’s life every day. Try to take a break at least once a year, and read a lot of good business and spiritual books in order to stay focused and motivated.”

Determination and ambition describe Roux perfectly as he is considering expanding his portfolio of Maxi’s restaurants even further in the future.

Visit this multiple storeowner at any one of his three restaurants situated at  Wonderpark Shopping Centre, Menlyn Shopping Centre and Mall@Reds , Pretoria.

For more information on Maxi’s or to find the store closest to you, simply go onto their website, www.maxisfood.com.



Issued by          :           Shannon Roscher
                                    PR Worx
                                    011 896 1818 / 078 740 2869
                                    shannon@prworx.co.za

On behalf of       :           Christo Calitz
                                    Taste Holdings
                                    011 608 1999

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