The Business Coach gives SME owners a workout on new reality show

Programme gives behind-the-scenes look at real life challenges of small business

A unique partnership between SABC3 and Standard Bank will see South Africa’s small business owners getting practical, specialist advice and assistance on the business challenges they face when the new series ‘The Business Coach’ takes to TV screens this Sunday (1 July 2012).

Small business owners across the nation will be able to tune in every Sunday at 16:00 to see how the Business Coach helps real business people overcome business problems and grow their businesses.

Clive Pintusewitz, Director of Small Enterprise and Enterprise Development at Standard Bank, says: "We understand that starting and growing a small business can be difficult for people who have loads of enthusiasm, but limited business experience. People have to get advice and support when facing the hurdles and bureaucracy which go with making a small business succeed," he says. “The Business Coach provides an innovative channel for getting that advice.”

Echoing Standard Bank’s enthusiasm for the series, Risuna Mayimele, Marketing Manager of SABC3, says the channel is excited about the upcoming series which will take viewers behind the scenes of real businesses that they can identify with.

“We all know how important the small business sector is to the South African economy. The Business Coach series will show small businesspeople, and indeed those wanting to start businesses, just how SABC3, as a major TV channel, can play a practical role in building small business and add value to people’s lives. We believe that The Business Coach will be instrumental in helping our small business sector grow and prosper, to the benefit of the country as a whole,” says Ms Mayimele.

Over 13 weeks the series will show viewers how entrepreneurs in totally different markets respond to challenges they face and how they build their legacies.

Helping them with issues ranging from branding a business, business administration and business skills like cash flow management, to sales, marketing and people management will be Greg Mason, a business coach who truly understands what it takes to succeed.

Week by week, Greg, with the support of other specialist advisers from Standard Bank, will be on-hand assisting small business owners to identify the sticking points within their businesses and helping them over potential hurdles. He will also monitor the businesspeople he advises and show just how his suggestions have helped drive the businesses towards new heights.

“Standard Bank’s approach is to offer practical assistance when entrepreneurs need it most. To ensure that SABC3 viewers get the best advice and then have access to additional support, we’ve also set up a dedicated website where entrepreneurs and aspiring entrepreneurs can participate in a free 13 module online training programme developed by The Business Coach,” says Mr Pintusewitz. To access this and other business tips viewers need only log on to www.standardbank.co.za/thebusinesscoach.

“SABC3 is proud to be offering The Business Coach and has scheduled the programme on a Sunday afternoon on purpose. We want to ensure that as the weekend begins to wind down, business owners, those interested in starting businesses, or even those viewers who want to be inspired by the success of others, can learn and begin their week ready to think about the world of opportunity offered by owning your own business,” says Ms Mayimele.

“From Sunday 1 July 2012, for 13 weeks, SABC3 will be the channel to tune into if you are interested in business. We can promise that the people are real, the businesses are real and that The Business Coach has the skills to make a huge difference. To find out more visit our website at http://www.sabc3.co.za/,” says Ms Mayimele.


Note to Editors:

Who is the Business Coach?
Greg Mason is The Business Coach, a man who decided to chart a new course after spending 14 successful years in the corporate financial services industry.

It was his position as Head of Change for one of the largest Financial Services Groups in South Africa, where he worked with 12 different companies, that he developed his overriding passion for identifying the challenges and obstacles in business, and then developing the solutions required to tackle them head-on.
Five years after changing his life completely, Greg now draws on his diverse experience in accounting, HR, IT, strategy and business planning, change management, project management, and programme management, to assist businesses in identifying their business objectives and coaching them through a process to realise their potential.

The sponsor

Standard Bank has for many years been helping entrepreneurs to realise their dreams by offering financial services, support and advice to the small business sector. 

Standard Bank prides itself on providing business owners with experts who are able to talk business, understand the challenges their businesses face, and support them along their journey.

Standard Bank’s support is driven by the importance of the small business sector for job creation and economic growth in South Africa.  Similar to Standard Bank’s close relationships with business banking customers, the bank recognises that businesses, particularly small businesses, operate in areas that are close to their customer bases, and are able to offer people within their communities opportunities and contribute in a valuable way to the development of the economy. 

Standard Bank is proud to play a role in the development of this business sector. The Business Coach series will enable Standard Bank to increase its support by bringing expert advice into the homes of aspiring entrepreneurs, as well as existing small businesses seeking guidance on how to become successful and sustainable.

Standard Bank has been offering advice and support to businesses for 150 years, and looks forward to the series contributing to the health, growth and future development of the vital small business sector.  For more information visit http://www.standardbank.co.za/business

About SABC3

SABC3 is a free-to-air general entertainment channel currently aimed at the higher market segments i.e. LSM 7-10. Programming on SABC3 comprises of local and international programming made up of drama, sitcoms, variety, documentaries, news, reality and movies.

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